Royal Dansk in Fudge category on Amazon

Royal Dansk Gradient Score: {'brands': {'CD': {'brand': 'CD', 'share': 3.9655508665922363e-05, 'action_url': '/shelf/Fudge/CD/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=CD', 'composition': 0.25941290540804424, 'positioning': 450, 'total_ratings': 243, 'gradient_score': 486, 'is_amazon_brand': False, 'one_star_percent': 1.0, 'two_star_percent': 0.7782387162241328, 'customer_presence': 483, 'customer_response': 526, 'five_star_percent': 78.18410966214368, 'four_star_percent': 15.259412905408043, 'three_star_percent': 4.778238716224132, 'weight_sponsored_products_rank': 273}, 'Hu': {'brand': 'Hu', 'share': 5.757141799408105e-06, 'action_url': '/shelf/Fudge/Hu/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Hu', 'composition': 0.7167430275181192, 'positioning': 488, 'total_ratings': 10829, 'gradient_score': 501, 'is_amazon_brand': False, 'one_star_percent': 7.0, 'two_star_percent': 2.0, 'customer_presence': 498, 'customer_response': 519, 'five_star_percent': 76.0, 'four_star_percent': 10.0, 'three_star_percent': 4.0, 'weight_sponsored_products_rank': 802}, 'J.': {'brand': 'J.', 'share': 6.354558834565257e-05, 'action_url': '/shelf/Fudge/J./1abb55a1-8ad9-4052-8601-203aa31765d3?brand=J.', 'composition': 0.0, 'positioning': 482, 'total_ratings': 0, 'gradient_score': 482, 'is_amazon_brand': False, 'customer_presence': 473, 'customer_response': 494, 'weight_sponsored_products_rank': 838}, 'JB': {'brand': 'JB', 'share': 5.476478599606146e-06, 'action_url': '/shelf/Fudge/JB/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=JB', 'composition': 0.0, 'positioning': 457, 'total_ratings': 288, 'gradient_score': 474, 'is_amazon_brand': False, 'one_star_percent': 6.785144459341557, 'two_star_percent': 4.570288918683114, 'customer_presence': 473, 'customer_response': 493, 'five_star_percent': 66.79312202855976, 'four_star_percent': 12.570288918683115, 'three_star_percent': 8.281155674732453, 'weight_sponsored_products_rank': 841}, '4ad': {'brand': '4ad', 'share': 2.3326872377462126e-06, 'action_url': '/shelf/Fudge/4ad/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=4ad', 'composition': 1.0, 'positioning': 449, 'total_ratings': 378, 'gradient_score': 495, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 510, 'customer_response': 519, 'five_star_percent': 0.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 14}, 'B4Y': {'brand': 'B4Y', 'share': 3.5323640093241515e-06, 'action_url': '/shelf/Fudge/B4Y/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=B4Y', 'composition': 0.0, 'positioning': 464, 'total_ratings': 1, 'gradient_score': 477, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 472, 'customer_response': 496, 'five_star_percent': 100.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 117}, 'BCW': {'brand': 'BCW', 'share': 0.00016865524640708137, 'action_url': '/shelf/Fudge/BCW/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=BCW', 'composition': 0.05352251823996236, 'positioning': 463, 'total_ratings': 12266, 'gradient_score': 487, 'is_amazon_brand': False, 'one_star_percent': 0.5649925062697148, 'two_star_percent': 0.4237041751357565, 'customer_presence': 475, 'customer_response': 529, 'five_star_percent': 51.196751784899185, 'four_star_percent': 9.654072872620905, 'three_star_percent': 1.169828758685818, 'weight_sponsored_products_rank': 123}, 'BSN': {'brand': 'BSN', 'share': 1.921489261950433e-06, 'action_url': '/shelf/Fudge/BSN/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=BSN', 'composition': 0.0, 'positioning': 491, 'total_ratings': 3952, 'gradient_score': 492, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 472, 'customer_response': 518, 'five_star_percent': 0.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 136}, 'Bar': {'brand': 'Bar', 'share': 2.1707591524221753e-06, 'action_url': '/shelf/Fudge/Bar/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Bar', 'composition': 0.0, 'positioning': 519, 'total_ratings': 3181, 'gradient_score': 487, 'is_amazon_brand': False, 'one_star_percent': 12.0, 'two_star_percent': 4.0, 'customer_presence': 472, 'customer_response': 476, 'five_star_percent': 61.0, 'four_star_percent': 14.0, 'three_star_percent': 9.0, 'weight_sponsored_products_rank': 156}, 'DUX': {'brand': 'DUX', 'share': 2.029970754557438e-06, 'action_url': '/shelf/Fudge/DUX/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=DUX', 'composition': 0.0, 'positioning': 466, 'total_ratings': 204, 'gradient_score': 472, 'is_amazon_brand': False, 'one_star_percent': 6.0, 'two_star_percent': 2.0, 'customer_presence': 472, 'customer_response': 478, 'five_star_percent': 61.0, 'four_star_percent': 16.0, 'three_star_percent': 15.0, 'weight_sponsored_products_rank': 465}, 'DVD': {'brand': 'DVD', 'share': 1.9268579649329535e-05, 'action_url': '/shelf/Fudge/DVD/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=DVD', 'composition': 0.0, 'positioning': 453, 'total_ratings': 391, 'gradient_score': 472, 'is_amazon_brand': False, 'one_star_percent': 8.0, 'two_star_percent': 4.0, 'customer_presence': 473, 'customer_response': 490, 'five_star_percent': 68.0, 'four_star_percent': 12.0, 'three_star_percent': 8.0, 'weight_sponsored_products_rank': 466}, 'EDI': {'brand': 'EDI', 'share': 1.7497781030885057e-06, 'action_url': '/shelf/Fudge/EDI/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=EDI', 'composition': 0.0, 'positioning': 510, 'total_ratings': 1543, 'gradient_score': 505, 'is_amazon_brand': False, 'one_star_percent': 1.0, 'two_star_percent': 1.0, 'customer_presence': 472, 'customer_response': 542, 'five_star_percent': 85.0, 'four_star_percent': 10.0, 'three_star_percent': 3.0000000000000004, 'weight_sponsored_products_rank': 525}, 'Hyp': {'brand': 'Hyp', 'share': 1.685309316167544e-05, 'action_url': '/shelf/Fudge/Hyp/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Hyp', 'composition': 0.0, 'positioning': 456, 'total_ratings': 130, 'gradient_score': 481, 'is_amazon_brand': False, 'one_star_percent': 4.0, 'two_star_percent': 3.0, 'customer_presence': 473, 'customer_response': 519, 'five_star_percent': 77.0, 'four_star_percent': 11.0, 'three_star_percent': 5.0, 'weight_sponsored_products_rank': 809}, 'JBL': {'brand': 'JBL', 'share': 7.233766827807567e-06, 'action_url': '/shelf/Fudge/JBL/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=JBL', 'composition': 0.0, 'positioning': 520, 'total_ratings': 75283, 'gradient_score': 531, 'is_amazon_brand': False, 'one_star_percent': 2.0511510868406817, 'two_star_percent': 1.5255755434203409, 'customer_presence': 472, 'customer_response': 621, 'five_star_percent': 80.21866902237625, 'four_star_percent': 12.153453260522046, 'three_star_percent': 4.051151086840682, 'weight_sponsored_products_rank': 842}, 'Jif': {'brand': 'Jif', 'share': 6.432803600629648e-06, 'action_url': '/shelf/Fudge/Jif/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Jif', 'composition': 0.0, 'positioning': 491, 'total_ratings': 13767, 'gradient_score': 506, 'is_amazon_brand': False, 'one_star_percent': 1.0, 'two_star_percent': 1.0, 'customer_presence': 473, 'customer_response': 563, 'five_star_percent': 88.00000000000001, 'four_star_percent': 8.0, 'three_star_percent': 2.0, 'weight_sponsored_products_rank': 868}, 'KLS': {'brand': 'KLS', 'share': 9.329477300744565e-07, 'action_url': '/shelf/Fudge/KLS/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=KLS', 'composition': 0.0, 'positioning': 435, 'total_ratings': 1754, 'gradient_score': 476, 'is_amazon_brand': False, 'one_star_percent': 3.0, 'two_star_percent': 1.0, 'customer_presence': 473, 'customer_response': 522, 'five_star_percent': 81.0, 'four_star_percent': 11.0, 'three_star_percent': 4.0, 'weight_sponsored_products_rank': 898}, 'MGM': {'brand': 'MGM', 'share': 4.156463021583094e-05, 'action_url': '/shelf/Fudge/MGM/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=MGM', 'composition': 1.0, 'positioning': 460, 'total_ratings': 22288, 'gradient_score': 508, 'is_amazon_brand': False, 'one_star_percent': 1.6940404494851582, 'two_star_percent': 1.347020224742579, 'customer_presence': 511, 'customer_response': 552, 'five_star_percent': 80.79469662886132, 'four_star_percent': 11.082121348455475, 'three_star_percent': 5.082121348455475, 'weight_sponsored_products_rank': 1065}, 'OXO': {'brand': 'OXO', 'share': 1.52908903696237e-05, 'action_url': '/shelf/Fudge/OXO/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=OXO', 'composition': 0.0, 'positioning': 516, 'total_ratings': 2321, 'gradient_score': 503, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 476, 'customer_response': 526, 'five_star_percent': 0.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 1268}, 'PUR': {'brand': 'PUR', 'share': 6.579911408253065e-06, 'action_url': '/shelf/Fudge/PUR/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=PUR', 'composition': 0.0, 'positioning': 538, 'total_ratings': 60429, 'gradient_score': 541, 'is_amazon_brand': False, 'one_star_percent': 5.0, 'two_star_percent': 4.0, 'customer_presence': 473, 'customer_response': 633, 'five_star_percent': 68.0, 'four_star_percent': 14.0, 'three_star_percent': 9.0, 'weight_sponsored_products_rank': 1310}, 'WGM': {'brand': 'WGM', 'share': 0.00010527801783565052, 'action_url': '/shelf/Fudge/WGM/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=WGM', 'composition': 0.0, 'positioning': 467, 'total_ratings': 225, 'gradient_score': 476, 'is_amazon_brand': False, 'one_star_percent': 6.0, 'two_star_percent': 7.0, 'customer_presence': 474, 'customer_response': 489, 'five_star_percent': 66.0, 'four_star_percent': 11.000000000000002, 'three_star_percent': 9.0, 'weight_sponsored_products_rank': 1824}, 'eos': {'brand': 'eos', 'share': 5.572001082496935e-06, 'action_url': '/shelf/Fudge/eos/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=eos', 'composition': 0.0, 'positioning': 519, 'total_ratings': 4100, 'gradient_score': 508, 'is_amazon_brand': False, 'one_star_percent': 2.7148544284267664, 'two_star_percent': 1.8574272142133832, 'customer_presence': 472, 'customer_response': 543, 'five_star_percent': 80.8554367147197, 'four_star_percent': 9.857427214213383, 'three_star_percent': 4.572281642640149, 'weight_sponsored_products_rank': 1913}, '4COU': {'brand': '4COU', 'share': 6.749331343598503e-07, 'action_url': '/shelf/Fudge/4COU/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=4COU', 'composition': 0.0, 'positioning': 439, 'total_ratings': 174, 'gradient_score': 479, 'is_amazon_brand': False, 'one_star_percent': 3.0, 'two_star_percent': 0.0, 'customer_presence': 472, 'customer_response': 529, 'five_star_percent': 86.0, 'four_star_percent': 8.0, 'three_star_percent': 3.0, 'weight_sponsored_products_rank': 13}, 'AZEN': {'brand': 'AZEN', 'share': 0.0001368864966351663, 'action_url': '/shelf/Fudge/AZEN/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=AZEN', 'composition': 0.0, 'positioning': 490, 'total_ratings': 934, 'gradient_score': 488, 'is_amazon_brand': False, 'one_star_percent': 5.0050884606331145, 'two_star_percent': 2.1327517965175646, 'customer_presence': 474, 'customer_response': 506, 'five_star_percent': 69.97039656431663, 'four_star_percent': 15.891763178532706, 'three_star_percent': 6.921366614216085, 'weight_sponsored_products_rank': 38}, 'Amki': {'brand': 'Amki', 'share': 1.7514831823873073e-05, 'action_url': '/shelf/Fudge/Amki/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Amki', 'composition': 0.0, 'positioning': 496, 'total_ratings': 1869, 'gradient_score': 459, 'is_amazon_brand': False, 'one_star_percent': 2.0, 'two_star_percent': 1.0, 'customer_presence': 473, 'customer_response': 403, 'five_star_percent': 84.0, 'four_star_percent': 9.0, 'three_star_percent': 3.0, 'weight_sponsored_products_rank': 73}, 'Amos': {'brand': 'Amos', 'share': 1.7826573359875007e-06, 'action_url': '/shelf/Fudge/Amos/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Amos', 'composition': 0.0, 'positioning': 531, 'total_ratings': 1314, 'gradient_score': 490, 'is_amazon_brand': False, 'one_star_percent': 8.0, 'two_star_percent': 5.0, 'customer_presence': 473, 'customer_response': 472, 'five_star_percent': 62.0, 'four_star_percent': 15.0, 'three_star_percent': 10.0, 'weight_sponsored_products_rank': 74}, 'Bare': {'brand': 'Bare', 'share': 3.4773587498958963e-06, 'action_url': '/shelf/Fudge/Bare/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Bare', 'composition': 0.3967377099534246, 'positioning': 507, 'total_ratings': 14089, 'gradient_score': 504, 'is_amazon_brand': False, 'one_star_percent': 7.0, 'two_star_percent': 4.0, 'customer_presence': 488, 'customer_response': 521, 'five_star_percent': 66.0, 'four_star_percent': 14.0, 'three_star_percent': 9.0, 'weight_sponsored_products_rank': 158}, 'Boao': {'brand': 'Boao', 'share': 4.877431188588351e-06, 'action_url': '/shelf/Fudge/Boao/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Boao', 'composition': 0.0, 'positioning': 532, 'total_ratings': 14931, 'gradient_score': 512, 'is_amazon_brand': False, 'one_star_percent': 4.0, 'two_star_percent': 2.0, 'customer_presence': 472, 'customer_response': 543, 'five_star_percent': 76.0, 'four_star_percent': 11.0, 'three_star_percent': 6.0, 'weight_sponsored_products_rank': 213}, 'CLIF': {'brand': 'CLIF', 'share': 0.00018682760268993247, 'action_url': '/shelf/Fudge/CLIF/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=CLIF', 'composition': 0.0, 'positioning': 582, 'total_ratings': 255, 'gradient_score': 517, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 475, 'customer_response': 509, 'five_star_percent': 0.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 280}, 'Chex': {'brand': 'Chex', 'share': 0.00018092092370659529, 'action_url': '/shelf/Fudge/Chex/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Chex', 'composition': 0.011863638261449682, 'positioning': 533, 'total_ratings': 17470, 'gradient_score': 516, 'is_amazon_brand': False, 'one_star_percent': 2.026924795388509, 'two_star_percent': 1.026924795388509, 'customer_presence': 475, 'customer_response': 554, 'five_star_percent': 80.8804371801845, 'four_star_percent': 11.041985952515565, 'three_star_percent': 5.023727276522899, 'weight_sponsored_products_rank': 368}, 'Club': {'brand': 'Club', 'share': 1.0500702344836682e-06, 'action_url': '/shelf/Fudge/Club/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Club', 'composition': 1.0, 'positioning': 497, 'total_ratings': 85, 'gradient_score': 491, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 510, 'customer_response': 458, 'five_star_percent': 0.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 400}, 'DASH': {'brand': 'DASH', 'share': 0.00012395483357489155, 'action_url': '/shelf/Fudge/DASH/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=DASH', 'composition': 0.0, 'positioning': 509, 'total_ratings': 28077, 'gradient_score': 474, 'is_amazon_brand': False, 'one_star_percent': 0.8800918988982706, 'two_star_percent': 0.473451624650401, 'customer_presence': 474, 'customer_response': 438, 'five_star_percent': 7.391680432832531, 'four_star_percent': 1.6688711707932022, 'three_star_percent': 0.9954151950307301, 'weight_sponsored_products_rank': 456}, 'DOVE': {'brand': 'DOVE', 'share': 7.665657864897347e-05, 'action_url': '/shelf/Fudge/DOVE/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=DOVE', 'composition': 0.0, 'positioning': 495, 'total_ratings': 3007, 'gradient_score': 499, 'is_amazon_brand': False, 'one_star_percent': 3.8284231549544647, 'two_star_percent': 1.1715768450455353, 'customer_presence': 473, 'customer_response': 535, 'five_star_percent': 85.0, 'four_star_percent': 7.871317366215848, 'three_star_percent': 2.128682633784152, 'weight_sponsored_products_rank': 463}, 'Dare': {'brand': 'Dare', 'share': 0.00021730127771497156, 'action_url': '/shelf/Fudge/Dare/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Dare', 'composition': 0.0, 'positioning': 470, 'total_ratings': 4159, 'gradient_score': 470, 'is_amazon_brand': False, 'one_star_percent': 4.258067018298006, 'two_star_percent': 3.5659876572719966, 'customer_presence': 473, 'customer_response': 467, 'five_star_percent': 37.92649108682389, 'four_star_percent': 8.345586349670555, 'three_star_percent': 5.703766221205403, 'weight_sponsored_products_rank': 473}, 'Dove': {'brand': 'Dove', 'share': 1.879408711523207e-05, 'action_url': '/shelf/Fudge/Dove/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Dove', 'composition': 0.9758131120610813, 'positioning': 478, 'total_ratings': 2679, 'gradient_score': 490, 'is_amazon_brand': False, 'one_star_percent': 0.12093443969459299, 'two_star_percent': 97.60549809404706, 'customer_presence': 505, 'customer_response': 481, 'five_star_percent': 1.9591379230524062, 'four_star_percent': 0.21768199145026737, 'three_star_percent': 0.07256066381675579, 'weight_sponsored_products_rank': 501}, 'EVEO': {'brand': 'EVEO', 'share': 0.00024025322188503653, 'action_url': '/shelf/Fudge/EVEO/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=EVEO', 'composition': 0.008955020207019868, 'positioning': 527, 'total_ratings': 14656, 'gradient_score': 512, 'is_amazon_brand': False, 'one_star_percent': 1.4460505675714919, 'two_star_percent': 1.0, 'customer_presence': 474, 'customer_response': 546, 'five_star_percent': 79.72330265290168, 'four_star_percent': 13.830646779526832, 'three_star_percent': 3.5445495829339633, 'weight_sponsored_products_rank': 534}, 'Elan': {'brand': 'Elan', 'share': 2.976605477575354e-05, 'action_url': '/shelf/Fudge/Elan/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Elan', 'composition': 0.0, 'positioning': 486, 'total_ratings': 1005, 'gradient_score': 480, 'is_amazon_brand': False, 'one_star_percent': 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0.0, 'positioning': 483, 'total_ratings': 305, 'gradient_score': 480, 'is_amazon_brand': False, 'one_star_percent': 8.0, 'two_star_percent': 3.0, 'customer_presence': 472, 'customer_response': 488, 'five_star_percent': 69.0, 'four_star_percent': 11.0, 'three_star_percent': 9.0, 'weight_sponsored_products_rank': 1482}, 'Original Cadbury Santa Selection Box 180g-Imported from the UK England': {'brand': 'Original Cadbury Santa Selection Box 180g-Imported from the UK England', 'share': 2.458977364452486e-05, 'action_url': '/shelf/Fudge/Original+Cadbury+Santa+Selection+Box+180g-Imported+from+the+UK+England/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Original+Cadbury+Santa+Selection+Box+180g-Imported+from+the+UK+England', 'composition': 0.0, 'positioning': 467, 'total_ratings': 1545, 'gradient_score': 480, 'is_amazon_brand': False, 'one_star_percent': 0.0, 'two_star_percent': 0.0, 'customer_presence': 473, 'customer_response': 502, 'five_star_percent': 0.0, 'four_star_percent': 0.0, 'three_star_percent': 0.0, 'weight_sponsored_products_rank': 1292}, 'Fiber One Brownies, 70 Calories, 5 Net Carbs, Snacks, Chocolate Chip, 6ct': {'brand': 'Fiber One Brownies, 70 Calories, 5 Net Carbs, Snacks, Chocolate Chip, 6ct', 'share': 0.00015223000767029118, 'action_url': '/shelf/Fudge/Fiber+One+Brownies%2C+70+Calories%2C+5+Net+Carbs%2C+Snacks%2C+Chocolate+Chip%2C+6ct/1abb55a1-8ad9-4052-8601-203aa31765d3?brand=Fiber+One+Brownies%2C+70+Calories%2C+5+Net+Carbs%2C+Snacks%2C+Chocolate+Chip%2C+6ct', 'composition': 0.0, 'positioning': 459, 'total_ratings': 279, 'gradient_score': 480, 'is_amazon_brand': False, 'one_star_percent': 4.0, 'two_star_percent': 2.0, 'customer_presence': 475, 'customer_response': 509, 'five_star_percent': 75.0, 'four_star_percent': 11.0, 'three_star_percent': 8.0, 'weight_sponsored_products_rank': 607}}, 'version': 1.15, 'metadata': {'category': {'name': 'Fudge', 'breadcrumb': 'Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate > Caramels > Fudge', 'department': 'grocery', 'category_id': 2255567011}, 'shelf_id': 2694}, 'base_action_url': '/Fudge/shelf/1abb55a1-8ad9-4052-8601-203aa31765d3', 'shelf_version_id': 2707899, 'my_brand_name': 'Royal Dansk'}

Gradient Score provides a brand health assessment by analyzing your brand’s products in a particular category on Amazon. Gradient Score reports your brand’s strength relative to your peers. Your overall Score combines measurements in 3 main areas: Product Positioning, Brand Presence, and Customer Response.

Score Components

Royal Dansk Product Positioning: 546

Presence measures how effectively your product is capturing the attention of interested shoppers. Presence measures the proportion of product listings in search and other relevant product listing impressions that are devoted to your brand’s products within the category. Presence also includes how cost effectively your brand has attained those impressions by looking at the ratio of your organic and paid listings.

Royal Dansk Brand Presence: 604

Presence measures how effectively your product is capturing the attention of interested shoppers. Presence measures the proportion of product listings in search and other relevant product listing impressions that are devoted to your brand’s products within the category. Presence also includes how cost effectively your brand has attained those impressions by looking at the ratio of your organic and paid listings.

Royal Dansk Customer Response: 679

Response measures how positively your customers respond to your products, and how they vote at the point of sale. Response looks at sales rank and sales velocity, but also includes things like ratings, review sentiment, and product page conversion rates.